is the 44th most visited website in the US according to Alexa. Getting a premium position is really what you would need to attract more visitors to your business. 78% of all hotel-related searches on Yelp are non-brand related. Yelp review sites are not only intended for restaurants and shopping reviews – hotel owners can also find them really helpful. Most reviewed local businesses in 2018 fall into the Restaurants category ( 19%) closely followed by Shopping and Home & local services’ categories.Interestingly enough, 75% of the Gen-Z have never written a Yelp review (for more info on this group, check this out).The Yelp restaurants category continues to receive the greatest number of reviews on Yelp – 49% of all reviews combined.Talk about the importance of the word of mouth marketing! A Yelp Nielsen study reveals that 92% of the users make a purchase after visiting the platform.With 184 million reviews worldwide, Yelp helps millions of consumers see which businesses are available in their area and how they rate compared to their competitors. So it is important that you reply to any complaints, as consumers will closely examine your reaction before hitting the ‘Buy Now’ button or stopping by your place. When users are reading your reviews, negative comments will attract attention as a magnet. While acknowledging positive reviews is the obvious step toward building a good reputation for your business, negative ones are not to be dismissed either. We need to be out there and not just listen to consumer feedback, but also adapt to it. 35% of people searching on Yelp will make a visit to the site they check within 24 hoursĭigital PR is starkly powerful today – as many as 97% of people will read local businesses reviews before giving them a shot.45% of customers are likely to check Yelp reviews before visiting a business.Up to 9% increase in revenue for every new star earned on Yelp.Yelp has more than 178 million unique visitors monthly across mobile, desktop and app platforms.Yelp boasts an average of 92 million unique mobile users per month.is the 44th most visited website in the US according to Alexa.With 184 million reviews worldwide, Yelp helps millions of consumers see which businesses are available in their area and how each one has performed for their clients.Shall we start with some fascinating bits and pieces of data and turn them into stories? Here Are Some Most Fascinating Yelp Facts: Our goal – to help you notice some emerging trends from the clustered Yelp facts below. That said, acknowledging customers’ opinions, in particular, is a powerful strategy to grow your audience. Social media presence, in general, is essential for all businesses. We dug deeper into some Yelp statistics from the last couple of years that highlight the influence of customer reviews on business. Let’s talk Yelp today! The platform that allows people to review small and local businesses, which is now competing with the giants on the market TripAdvisor (for statistics on that one, go here), Google Reviews, and Facebook. Hello there, business owners, Yelpers or simply curious minds!
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